Meet the Team: A Q&A with Our Social Media Marketing Manager
Name: Gerry Langan
What you do at MAM: Social Media Marketing
Three words that describe you: Driven, honest, relatable
What was your very first job?
Marketing Coordinator for Seabrook Island Club & Real Estate.
What’s your favorite thing to do when not working?
I love spending time with my twin boys, husband, and dog. We love to be outdoors hiking, exploring new areas, and trying out breweries.
When did you know you were going to go into Social Media Marketing?
Marketing as a whole is a fascinating topic. I’ve always found it to be psychologically interesting, but as the digital world is changing, social media has become one of the most important pieces of marketing. Seemingly overnight the world changed, and what I knew as marketing required the consistent need to be on social media. When I was part of a small non-profit, I realized how important our social media was to our audience. I love teaching people how critical having a social media presence is, and it’s the best feeling in the world when you see the light go off in someone’s head when they understand.
Who inspires you the most in your career?
Successful career oriented people that are also able to maintain a healthy personal life outside of work.
What is one of the challenges about running/being part of a small business?
Small businesses have smaller teams, which means being well rounded enough to help someone when they need it. Unlike being in the corporate world, if someone on your team is out, someone else needs to pick that slack up–no questions asked. That’s the most challenging part: Having to be a consistently sharpened tool, because you never know when you’re going to have to support your team.
What is one encouraging thing you want to tell other small businesses?
Never give up. Though it’s hard, that moment that you are told how great your product/service/work is—it’s all worth it, and it gives you the strength to keep pushing.
What do you think small businesses should know about Social Media Marketing?
Social media is undeniably the most overlooked part of marketing. Small businesses don’t have the time to invest, and large corporations partake because they feel they have to. Social media isn’t something that gives an immediate ROI. Because of the time investment, people overlook it and believe it to be useless. What small businesses should know is that in the longterm, it’s one of the most important parts of today’s marketing world.