When it comes to digital marketing, one size does not fit all. It is vital to diversify your digital marketing efforts for the best results vs. putting all your eggs in one basket. In today’s blog, we’re going to discuss how using all of Mountain Air Marketing’s services together can drive the best results for your business.
Let’s briefly recap, our services:
Web Design & Development – Web design & development is the creation of an easy-to-use, functional website that will represent your brand and connect with your customers.
Search Engine Optimization – SEO is the process of increasing your websites visibility on search engines through implementation of digital tactics matching best practices.
Content Development – Content is still king. We help develop, optimize, and publish content in efforts to get more users to your website and engage with users on social media.
Social Media Marketing – SMM includes both management and advertising services to help build your online presence through content development and targeted advertising.
As you can see MAM focuses in a few key areas of digital marketing. To better understand how our services work together it is not only important to understand the services, but where each service falls in regards to the customer journey.
First and foremost, your website is one of the first things potential customers see about your business. It is imperative to have a well-designed website with an easy path to conversion. Not only this, but your website needs to be mobile friendly. Majority of users online these days are on mobile, so your website needs to look great on all devices. Your website fits into all necessary aspects of the conversion funnel, so by starting with a beautifully designed website is your first step to success when investing in digital marketing.
Once you have the website, you need to ensure you have plenty of content available for potential customers to read. This is where our content development services come in handy. With ongoing content development, you can not only ensure your customers have something new to read when they visit your website, but you’re also giving Google something to read as well. When it comes to Google, having fresh content published frequently allows for them to crawl your website more often, which increases ranking potential.
What good is having content if Google doesn’t know how to read it? This is where Search Engine Optimization comes
into play. SEO is not a simple digital marketing tactic, rather one of the most complicated as you’re trying to determine which tactics will rank your website best in search engines. This includes but is not limited to keyword research and implementation, conversion rate optimization, image optimization, analytics tracking, crawl accessibility, backlinks, and more. SEO ensures your website and content is ranking on page one of Google, Bing, and other search engine results.
Now where does Social Media Marketing fit into the equation? A social media presence in an extension of your website & online presence as a whole. Social media makes connecting with your customers easy, allows for easy customer feedback through reviews, comments, and messages, and gives you the freedom to share industry-relevant content, product news, brand stories, and more with your followers. Not only can you share relevant content with your audience, but you can target them and find users similar to your customers through social media advertising. We will create highly targeted campaigns to get you the best results and drive users to convert.
By attacking the customer journey from multiple angles, you’re giving your business the best possible chance to perform well with digital marketing. When you diversify your digital marketing efforts with MAM, you’re investing in a complete, well-rounded online strategy that works together to achieve your business goals.
Ready to get started? Contact Mountain Air Marketing today to hear our recommendations.