5 Top Social Media Marketing Trends Holding Strong in 2020
Digital marketing trends rarely stay the same year over year and social media marketing is no different. From the early days of simple connection platforms to fully robust marketing channels, social media marketing has been working hard to adapt to the new decade ahead. Below are 5 trends we feel will be at the forefront for the remainder of 2020.
#1 Rise in Micro-Influencers
Influencer marketing has been around for a few years now, but micro-influencers are starting to get more attention than ever before. What is a micro-influencer? A micro-influencer is an individual with between 10,000 to 50,000 followers and are considered experts or extreme enthusiasts in their respective niche. This could range anywhere from a food or travel blogger, to a local fashionista or fitness junkie.
Because of the success influencer marketing has brought to businesses, there are now additional breakdowns for different tiered influencers.
- Nano-influencers: 1,000-10,000 followers
- Micro-influencers: 10,000-50,000 followers
- Mid-tier influencers: 50,000-500,000 followers
- Macro-influencers: 500,000-1,000,000 followers
- Mega-influencers: 1,000,000+ followers
Nano and Micro influencers provide a unique opportunity for small businesses to benefit from this social media trend as these influencers are typically more affordable, have a smaller more loyal audience, potential for increased local influence, and their content is more genuine. Many nano-influencers know their followers personally and provide stronger engagement and more credible recommendations than a macro-influencer.
Each tiered influencer type has their own unique benefits. Some questions to keep in mind though when researching influencers for your business are:
- What type of connection do you want with your influencers?
- What do you hope your influencers to accomplish for your business?
- Do the influencers you’re researching share passion for your mission and products as a company?
- What will your budget for influencer marketing be?
Are you considering adding influencer marketing into your marketing strategy or already have? Comment your experiences or questions below!
#2 Continued Focus on Improved Customer Service
Whether your brand is ready to welcome it or not, social media platforms are paving the way for better connectivity with brands and their customers. Between chatbots, Facebook groups, and direct messaging, there are many options for customers to connect with businesses, outside of a website.
Interested in implementing more automated tactics to your customer service responses? Facebook provides some of the best options to accomplish this. From adding automated custom responses to specific inquiries and allowing businesses to easily view Direct Messages from Facebook and Instagram along with comments on posts, customer service through social media is becoming more and more intuitive. Facebook also allows for robust messaging advertising campaigns to gain leads or push interested consumers to where they need to go.
When it comes to integrating customer service into your social media marketing strategy, remember to reply as quickly as possible. Think about how you would typically respond to a customer service inquiry coming through your website. You want to respond to that inquiry as quick as possible and your social media customer service requests are no different. According to one study, 42% of consumers expect a response on social media within 1 hour. Even more shocking is that brands are typically responding to only half of messages sent online.
#3 Social Media Story Telling
No, we don’t mean it’s time to sit down in a circle and tell stories, rather we mean telling stories through the Story features on some social media platforms! Stories have been a welcomed trend for both consumers and businesses as they allow you to showcase multiple different facets of everyday life. From daily happenings, to polls and questions, to countdowns on sales, stories can be a great way to boost community engagement and loyalty.
Instagram and Facebook aren’t the only platforms though offering this feature. It is also available through Snapchat, WhatsApp, and YouTube applications. Instagram however has taken the cake with usage stats, with over 500 million people using Instagram stories every day.
#4 Video Content will Continue to Soar
It’s no surprise this trend continues to dominate the digital marketing world. Between apps created solely around the sharing of video content to long-form and 360° videos posted to Facebook and YouTube, video is typically the highest type of content users will engage with.
With a rise in IGTV and Facebook Watch to the newest app innovation, TikTok, video is taking over the newsfeeds and making consumers spend more time on social media networks now more than ever. If you’ve been sleeping on creating more video content, there is still time to get into the game!
With so many options available these days to businesses integrating video into their advertising and organic social media marketing strategies, here are a few ideas on how you can take advantage of this trend:
- Feature new products and services your business is offering
- Showcase events or conferences
- Tour your new facility or location
- Share company announcements
- Elaborate on how products are made or used
- Conduct a tutorial on how to use a product
- Strike up a live conversation on a trending industry topic
#5 Enhancing Social Communities
Above we spoke about how customer service is playing a key role in social media marketing these days, but so is the ability to enhance your social community. What does this mean? It means marketers are working harder to speak to their core audience vs. anybody and everybody. Of course, brands want to reach as many customers as possible, but developing more specific and thought-provoking messaging and engagement is proving to be beneficial.
In the past, Facebook groups have been a place for users to join through their personal accounts. We now see brands creating their own private Facebook groups for their customers to interact and share experiences with each other as well as brands joining Facebook groups if the admin has elected brand pages can join.
When it comes to diving into Facebook groups there are a few key benefits to consider:
- Groups provide a better opportunity for increased organic reach.
- Groups provide a direct line of communication to your audience.
- Groups allow your business to form more meaningful relationships with customers.
That is it for now! What other social media trends do you expect we’ll see through the remainder of 2020? Have questions for us? Contact us today!