Best Strategies for Digital Marketing So Far in 2022
ow that we are through the first quarter of 2022, we are sharing a few high level digital marketing strategies we’ve noticed taking the lead this year. From video creation to blog writing, these digital marketing trends for 2022 will help you define success by staying on top of the ever-changing digital landscape.
1. Video Marketing is a Must
Video Marketing takes the #1 spot of digital marketing trends in Q1 of 2022. While video marketing has been climbing the ladder of marketing trends for some time now, this year is proving to be the pioneer of social media strategies. If you haven’t dabbled in using short clips for social media ads, Instagram and Facebook reels, and TikTok (the fastest growing social media network), 2022 is your sign to start now.
For example, Instagram Reels have hugely taken over the platform as well as gaining strong traction on Facebook. Reels are short form videos posted to Instagram using trending audio, ranging in styles from voice overs to popular songs. Users can post one continuous clip or mash photos and a few seconds of video together to create one clip of high level content. While we feel the algorithm is even still trying to figure itself out, Reels have shown incredible results in growing a brand community on social media. We began offering our Reels Creation service as an add-on in our social media management. So we can say from experience that if you want your business to have a chance at growing a following on Instagram, Reels should be your next step. Reels are capable of going viral depending on the time and on the day you post. It also depends on the audio you use in your video. There are several small details to align with when creating Reels but this short form video content can expose your brand to thousands of users in less than an hour. If you’re ready to pull the trigger on implementing Reels in your social media strategy, reach out to us today and let’s start this digital journey together.
Still not convinced these short clips are worth it? Here are some stats: In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 64% of marketers plan to invest more in short-form video in 2022 (HubSpot). Stay ahead in your industry by focusing short-form video efforts on your business. As a benefit to busy business owners, short form videos don’t need to be professionally produced. Instead, pull out your smartphone and shoot a few clips of what your day looks like, who your team members are, and show a demonstration of your products and services. Eventually, those who are interested in your voice, story, products, and overall business goals will follow and stay with you. Your audience will appreciate the behind-the-scenes look and the authentic face of your business.
2. Stay In-Tune with Social Media Updates
Although relatively speaking, social media is still a fairly new concept – many businesses have been around much longer than these networking platforms. But by the way people use it today, it’s like it has been in our lives forever. Then during the pandemic, people especially took to online platforms to keep up with friends, family, news, online shopping and more. You want to be where your customers are, right? Social media is no doubt going to continue to define success in your business. There’s no stopping it now.
The trick to social media currently is to stay on top of the new features and tools, the ways consumers are using various platforms, and consistently posting to define your brand’s presence. Gone are the days of only posting a funny meme once a week. These days, people want to see who runs the business, why the business exists, and why its products and services can help them. The online world is becoming more like reality in the sense that authenticity is most important. If people can’t find a reason to engage with you on social media, they’ll keep scrolling.
So in order to stay in tune with social media, show the faces of your business through team photos, share the mission of your business to find users who align with your values, and use the new features and tools like Stories and Reels to continuously be where your customers are.
3. Utilize Paid Advertising Advantages
If you feel strong in the tactics listed above, you’re ready to move onto this next strategy we see taking lead in 2022. (If not, give us a shout today to talk with our Social Media managers). Now in the saturated feeds of Facebook and Instagram, it’s a “pay to play” world. Businesses gain an advantage on social media through paid advertising.
According to the HubSpot poll, 79% of marketers report buying paid advertising on social media. This is a huge portion of your competition and a wide pool of industry leaders that are opting to spend the extra money for bigger results. You should too! But don’t let your money go to waste. The key to successful paid advertising is to strategically distribute your money to the right users.
However in 2022, it’s looking like advertising efforts are going to be challenged by the privacy concerns from consumers. The main impending challenge is new privacy regulations (like iOS 15) and the talk of Google removing third party cookies. This will dramatically reduce data used in artificial intelligence, creating a difficult digital landscape for paid advertising. But don’t lose hope. With continuous research, testing, and experience, our masterminds of Mountain Air Marketing are finding ways to work alongside the challenges.
If you have questions and concerns (which we know you do) about the upcoming challenges in paid advertising on social media, reach out to us when you can. Not only do we offer services in paid advertising via social media but we strive to stay ahead of the game in the countless updates to come.
4. Tried and True – Email Marketing
Yes, email is still a big deal! It’s a digital tool that’s been around since before social media, but it still takes the cake in digital marketing trends in 2022. It’s also one of the most cost-effective ways to spread your marketing messages and connect with existing customers. The more channels you can communicate with customers, the more brand awareness and trust you build.
So many positive opportunities to grow your business are presented in email marketing, including building brand awareness, driving traffic to your website, connecting with customers in a personalized way, and making your brand be seen as an industry leader. If you can grab ahold of these opportunities, your business can continue to grow on a solid foundation of relationships. We offer an Email Marketing add-on package to send out newsletters on a monthly or bi-monthly basis.
5. SEO is the Golden Ticket
Search engines like Google, Bing, and Yahoo deliver a seemingly limitless amount of resources, websites, images, and more. How are you going to show up on page 1 in an online search? SEO is your golden ticket. SEO, or search engine optimization, is your answer to go from being a needle in a haystack to the top link on a SERP list.
Search engines are one of the highest converting marketing channels, meaning a business’s website is getting direct traffic out of millions of results a user is given in their search. While SEO efforts are meticulous and precise, the rewards in web traffic and conversions can be huge when done right. Look no further than our SEO Genius and co-owner, Carly. She will strongly lead your business through the dense forest of search engines all the way through to the mountaintop of the daunting results page.
SEO tactics include keyword research, deep crawls, blogs, link building, and so much. At Mountain Air Marketing, we provide highly responsive and professional SEO services and content development for a diverse range of industries.
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