Nurture Them with Newsletters
While using email may seem old school at first glance, email marketing continues to rank in annual top trends of digital marketing. Email is a tried and true method of communication. And because email is widely utilized by people on the internet, your target audience list can grow higher than the mountain tops. According to Statista (2021), there are more than 4 billion email users in the world. While sending billions of emails is not a strategy, this statistic shows email remains alive and well in the online landscape!
How It Works
As part of our email marketing service, we generate audience segments relative to your target market so we can communicate with consumers who will find your business relative to their wants and needs. We grow and add to your emailing list over time through market research. To remain relative and appealing to consumers, we include several key details in our email marketing creation, including meaningful copy, rich media, and useful links. As with anything in the online world, it is vital to create compelling and interactive content to ultimately drive users to your company’s website when they can make a purchase.
Regular Analytics Reports
We are committed to providing you with monthly analytics reports to show the progress of your email marketing campaign. We are sure to include purposeful messaging in the newsletters we create in order to drive click-thru rates so your company website gains traffic. The monthly analytics report you receive from us includes metrics such as click-thru rates, open rates, top links clicked, and recipients with the most opens of your emails. The more website traffic you gain, the more opportunities you have to generate sales!
3 reasons why you should consider Email Marketing with the MAM ladies.
1) The focus we give when creating purposeful email campaigns is tailored to each client. Whether you’re looking for increased website traffic, new sales leads, ways to engage with repeat customers, build brand awareness, or all of these goals, we research and execute the best content to make email marketing a profitable action for your business. Our content developers craft newsletters, typically one or two per month, specifically for each client’s brand and services.
2) Adding email marketing to your strategy adds another layer of the communication and connection you share with your customers. When customers care about your business, they will become excited to hear new updates, promotions, or just a “hello” from their favorite brand. With email marketing, including newsletters, you can personalize messages to customers that will encourage a nurturing relationship. Basically, the reason for an email marketing strategy is to follow the rule of thumb that the more communication you have with your audience, the better. Bolster your brand awareness and maintain trust from customers through a monthly or bi-monthly newsletter. After you make this next step in your marketing plan, you can leave the rest to us: creation, design, recipient list, analytics, and more!
3) We always strive for the best path forward together. That’s why you, as our client, will receive monthly analytic reports and consistent communication with us. We want to be sure you are happy with our services and that our work is providing successful results for your small business. If you can grab hold of opportunities like email marketing, your business can continue to grow on a solid foundation of relationships with consumers, industry partners, your local community, and more.
$42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
There are 4 billion daily email users.
