MarketingHow to Build a Small Business Marketing Budget in 2024
small business marketing budget

How to Build a Small Business Marketing Budget in 2024

It’s 2024, it is no doubt the digital landscape is bustling with opportunities for small businesses like yours to shine. There are new ways to build a marketing budget as tools like Canva allow anyone to create graphics for paid ads for free and AI tools have become so user friendly. As these free or low-cost resources spring up in the digital world more often, and with no signs of slowing, it is time to revisit the marketing budget at your small business.

In this guide, we’re going to walk you through a step-by-step approach to building a marketing budget that not only fits your pocket but also maximizes your brand’s impact. We help many small businesses across a range of industries, from roofers to estheticians to boutiques, figure out the best way to spend marketing dollars that elevate overall business success! Continue reading in this month’s blog about how to build a marketing budget for your small business in 2024.

1. Invest in a Showstopper Website

Your business’s website is your digital storefront. It’s the first impression, and boy, it better be a good one! Users on tablets, desktops, and especially mobile devices have an incredibly short attention span. If the user can’t find what they are looking for in a matter of seconds, the design doesn’t match your company’s story, or it looks outdated, your website will likely never gain traffic past the homepage. This is why we strongly recommend to first allocate a substantial portion of your marketing budget in a custom website. Our experienced web designers know just the path to walk with you, as a business owner, to craft the perfect website that wows your audience.

2. Make Your New Website Visible with SEO

Having a stellar website is just the beginning. To ensure it doesn’t get lost in the vast digital landscape, it’s crucial to make it easily discoverable. In essence, when your potential customers can find you organically, it translates to increased site visits and, ultimately, more business. While the concept is straightforward, the execution requires time and strategic planning. Our seasoned SEO team is ready to assist business owners, whether their website is freshly launched or has been live for years, ensuring optimal visibility on search engines such as Google.

3. Dip into Social Media Marketing

Social media isn’t going anywhere in 2024. Why behaviors and trends change on these networks, it is crucial you maintain a presence on the platforms your audience is found. Dip into your marketing budget for making an effort on social media. Our social media management team is quick to hop on trends relevant to your brand, engage with your determined audience, and formulate new concepts your followers will love. Investing in our social media management service can do wonders for your small business’s presence on today’s top networks. Our motto is: Consistency is key!

4. Run Paid Ads the Right Way

Paid advertising isn’t just for the big players. The biggest benefit of paid ads on platforms like Facebook, Instagram, and Google is that you can see a return no matter your budget. While our expert paid ads team recommends a minimum spend across certain channels, we are confident your marketing budget has room for paid advertising. It’s an incredibly effective way to get your message in front of the right eyes!

5. Content is Queen, and Consistency is King

In the digital realm and the rise of AI, authentic content is key. A portion of your small business marketing budget should be spent on consistent, high-quality content. This could be in the form of blog posts, videos, infographics, or podcasts. Not only does this keep your audience engaged, but it also boosts SEO results on your website. We take various forms of content into consideration when crafting a strategy for your business.

6. Email Marketing: The Personal Touch in 2024

Email marketing might not be the new kid on the block, but it’s still one of the most effective tools in your marketing arsenal. Building and nurturing your email list can send thousands of potential customers down your marketing funnel for little to no cost. It is essential to create personalized, value-packed emails that keep your audience eagerly awaiting your next message. Learn more about how email marketing is the secret to genuinely connecting with your audience in 2024.

Let’s Chat Marketing Budget

This budget-friendly marketing blueprint will send you on the fast track in 2024! Remember, it’s not about the size of your budget, but how wisely you disperse it. And if you’re looking for expert guidance tailored to your business, look no further than our all-female team at Mountain Air Marketing. We would be happy to build a digital marketing roadmap for you, including custom levels of digital marketing services to suit any budget. Here’s to a prosperous and an unforgettable 2024 for your small business! Reach out, our new year availability is filling up fast

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