Name: Katie Rothenbury
What you do at MAM: Social Media/SEO Account Manager
Three words that describe you: Creative. Dependable. Adventurous.
What was your very first job? Until I was 18, I was a high-level competitive athlete, which became my full-time job until college. Besides being the neighborhood babysitter, my first ‘true’ job was a student ambassador giving tours on my college campus. I loved getting to interact with prospective students.
What’s your favorite thing to do when not working? When I’m not working, you can find me at a Barre3 or Cycle Bar class, sipping on an iced chai, playing with my pup, or snowboarding with my husband.
When did you know you were going to go into social media marketing? Shortly into college, I took my first marketing class and was instantly drawn to the dynamicity social media marketing provides, specifically in the design aspect. I then managed my first social account for a local fitness studio and have been hooked ever since. In the last 5 years, I have created content for a variety of businesses– Olympic governing bodies, university programs, and many small businesses. Social media is constantly evolving, which I find very exciting.
Who inspires you the most in your career? Women! … but specifically, female entrepreneurs. Many have inspired me to always persevere, know my worth, not be afraid to speak up, give back and pursue the life of my dreams.
What do you think small businesses should know about social media? Using social media helps you build brand awareness, increase your customer base, and connect with current customers. However, social media should never scare you. Authenticity is IN and you do not need all the bells and whistles to have a successful strategy. Be realistic, be consistent, and let your unique brand personality shine through your content. Creating a sweet spot between what you want to say and what your audience wants to hear is tough, but when those two things align, you’ll strike gold. Lastly, static photos are a trend of the past. Start utilizing as much video content as you can and always remember to have fun with it!