Name: Rachel Czeszewski
What you do at MAM: Social Media, Graphics Creator, Content Writer, Director of Social Media
Three words that describe you: Adventurous. Laid back. Diligent.
What was your very first job? My very first job was working as a receptionist at a doctor’s office for 7 years until I graduated from college. This was the entry job in my family as I also worked with my sister and my mother who was a nurse at the time.
What’s your favorite thing to do when not working? Spend time in the great outdoors camping or hiking.
When did you know you were going to go into social media marketing? I had my first introduction into social media marketing during my college internship. I enjoyed it so much, that I knew marketing would be a path for me. It took me a few years to get into the industry, but once I did the opportunities were endless. In under 5 years, I grew a department, participated in multiple speaking events, grew hundreds of client’s businesses, and landed my dream work from home job.
Who inspires you the most in your career? The lovely owners of Mountain Air Marketing inspire me most in my career. They welcomed me to their team and provided the best work/life scenario I’ve ever had. They are strong business leaders, mother’s and lifelong friends.
What do you think small businesses should know about social media? Your social media presence is the face of your brand. With millions of people using social media every day, a dedicated and consistent social media strategy is needed in order to get noticed throughout all the “noise” on social media. More businesses are utilizing their social media presence to educate & inform their customers along with supporting them through different customer services features social media platforms offer nowadays. In addition to a well-rounded strategy, stock photos just won’t cut it anymore, so make sure your social media presence embodies the core values of your businesses with a fun edge. And don’t be afraid to create more VIDEO!