Paid social refers to social media advertising, as opposed to organic and unpaid posts.
Getting started with paid social sounds like a big step, especially if you’re just starting out your business. Paid social has become a matter of “when” and not “if” in the last few years.
We are all used to social media being a “free” platform for our personal or business use. But free social media will only take you so far. In the last couple of years the term “paid social” also known as social media advertising has been used by over 83% of marketers.
Paid social refers to social media advertising, as opposed to organic and unpaid posts. Paid social is sponsored content that appears on your social media feed with a call to action.
Have you heard of the phrase “you have to pay to play?” This is basically the definition of social media advertising. It’s used by companies looking to improve their social media marketing and it can be done in a number of ways. Unlike other traditional advertising channels, paid social has many advantages that allows companies to be much more efficient. It offers the opportunity for companies to raise brand awareness, drive traffic to websites or store fronts, generate leads and conversions, and overall produce immediate results for businesses. Social media advertising campaigns enables you to target your most relevant customers, by reaching a larger audience and using data to provide you with the best results.
Platforms like Facebook and Instagram prioritize posts by friends and family, making it harder for companies to compete for news feed space. However with paid social you can ensure that your ads have a place on your desired customers feed.