Paid Social

Paid social refers to social media advertising, as opposed to organic and unpaid posts.

Getting started with paid social sounds like a big step, especially if you’re just starting out your business. Paid social has become a matter of “when” and not “if” in the last few years.

We are all used to social media being a “free” platform for our personal or business use. But free social media will only take you so far. In the last couple of years the term “paid social” also known as social media advertising has been used by over 83% of marketers.

Paid social refers to social media advertising, as opposed to organic and unpaid posts. Paid social is sponsored content that appears on your social media feed with a call to action.

Have you heard of the phrase “you have to pay to play?” This is basically the definition of social media advertising. It’s used by companies looking to improve their social media marketing and it can be done in a number of ways. Unlike other traditional advertising channels, paid social has many advantages that allows companies to be much more efficient. It offers the opportunity for companies to raise brand awareness, drive traffic to websites or store fronts, generate leads and conversions, and overall produce immediate results for businesses. Social media advertising campaigns enables you to target your most relevant customers, by reaching a larger audience and using data to provide you with the best results.

Platforms like Facebook and Instagram prioritize posts by friends and family, making it harder for companies to compete for news feed space. However with paid social you can ensure that your ads have a place on your desired customers feed.

How to get started?

When it comes to creating a successful Facebook campaign, make sure your company has established goals and objectives that can lead to clear and concise results. And then follow our recipe for success:

  1. Set your budget
  2. Define your campaign objective (awareness, consideration, conversion)
  3. Research your ideal target audience
  4. Create your images/videos (find inspiration)
  5. Track your paid efforts with analytics

Need more reasons to use paid social?

  • 50% of people have visited a site to make a purchase after seeing a product on Instagram
  • 130 million Instagram users tap on shopping posts every month
  • 55% of consumers first learn about brands / companies on social media
  • 78% of consumers will buy from a brand or service when they have a positive experience on social
  • Social data is now the primary source of business intelligence for companies
  • 73% of all marketers rank “increased acquisition of new customers” as their top outcome for social in 2021
  • 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client.
  • 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.