Social Media Advertising
Getting started with digital advertising sounds like a big step, especially if you’re just starting out your
business. Digital advertising has become a matter of “when” and not “if” in the last few years.
We are all used to social media being a “free” platform for our personal or business use. But
free social media will only take you so far as a business. In recent years, the term “paid social” (a.k.a. social media advertising) has been used by over 83% of marketers.
Paid social refers to social media advertising, as opposed to organic and unpaid posts. Paid social is sponsored content that appears on your social media feed with a call to action.

We Strategize
We will align with your goals and vision by taking you through our carefully thought-out roadmap to ensure your success!
Let's Get StartedWe Prioritize
Depending on your industry and business, together we will decide the best social platforms to advertise on.
We Create
Leave the leg work to us. We will develop the copy and eye-catching creatives for your campaign.
We Deliver
Spending advertising dollars deserves a detailed monthly report. We monitor, test, and deliver results month after month.
Today, social media is more of a Pay to Play game.
Platforms like Facebook and Instagram prioritize posts by friends and family, making it harder for companies to compete for news feed space. However with paid social you can ensure that your ads have a place on your desired customers feed.
This is basically the definition of social media advertising. It’s used by companies looking to improve their social media marketing and it can be done in a number of ways.
Unlike other traditional advertising channels, paid social has many advantages that allows companies to be much more efficient.
It offers the opportunity for companies to raise brand awareness, drive traffic to websites or store fronts, generate leads and conversions, and overall produce immediate results for businesses. Social media advertising campaigns enables you to target your most relevant customers, by reaching a larger audience and using data to provide you with the best results.

What platforms do you run paid social ads on?
We primarily run ads on Facebook and Instagram, which share the same ad platform through Meta. Depending on your audience and goals, we can also run on TikTok, LinkedIn, or Pinterest. We'll recommend the right mix based on where your customers actually are.
How is paid social different from social media management?
Social media management is about building your organic presence through regular posting, community engagement, and content strategy. Paid social is targeted advertising with a budget behind it. They work well together, but they're different services with different goals and different billing.
What kind of budget do I need to start running social ads?
We typically recommend a minimum ad spend of $500 to $750 per month to get meaningful data and results. Below that, the audience size and testing ability are too limited for us to optimize effectively. Our management fee is separate from your ad spend.
Do you create the ad graphics and copy, or do I need to provide those?
We handle both. Our team writes the ad copy and produces the creative, whether that's static images, carousels, or short-form video. If you have existing brand assets you love, we'll work from those. If you're starting fresh, we'll build them.
How do you decide who to target with the ads?
Certifications Means Better Results
Need more reasons to use Paid Social?
- Global social ad spending hit $317.33 billion in 2026, growing at nearly 11% a year through 2030. (Sprout Social)
- Social media ads are the leading source of brand discovery for 72% of consumers.
- 71% of U.S. adults use Facebook. (Pew Research Center)
- Social media marketing delivers an average ROI of $5.28 for every $1 spent.
- Facebook is the most-used platform by marketers worldwide, at 83%, with Instagram close behind at 78%.
- 117.1 million people in the U.S. now shop directly through social media, about a third of the population.
- 80% of marketing leaders plan to shift budget from other channels into social, and 87% expect their paid social spend to increase this year.
- 89% of people follow at least one brand on social media.
- B2B digital ad spending in the U.S. is projected to reach $23.05 billion in 2026, up from $14.6 billion in 2022. (eMarketer)


