MarketingThe Top SEO Strategy Your Small Business Needs
local seo

The Top SEO Strategy Your Small Business Needs

Now that you’re here, we assume it’s because you want to learn about search engine optimization. We get it; SEO is a beast to get a handle on, but our SEO team is here to explain one of the best strategies to start with for your small business. Because in this digital age, getting your small business noticed is like climbing mountain after mountain – and it’s all about choosing the right path in the right online spaces. Our Colorado Springs SEO agency has brought local clients, from landscapers to roofers to tourism companies, to mountain tops!

This search engine optimization strategy begins with the location of your business. No matter if you offer a service or product, local SEO is a must-do strategy if your company has a physical location to promote. Local SEO strategies help search engines (Google, Bing, etc.) display your company website to users in your surrounding areas. Without this starter SEO strategy implemented on your website, you may not be reaching the full range of your community with your services and products.  

So, here’s the tea: if your shop is all about providing for the Colorado Springs community, then local SEO is a top strategy to elevate your digital marketing! Think of it as your online map along the hiking trail that makes sure when someone nearby searches for a “best restaurant” or “landscapers near me,” it’s YOUR website that pops up like the blue dot of your location in the dense wooded mountains.

And guess what? Your fabulous ladies here at Mountain Air Marketing know how to work that special search. Our experts are the wizards of Colorado Springs SEO agencies, casting spells that summon your business to the forefront of local searches. How do we do it? Just like a true Colorado native, we won’t relinquish our favorite natural gems, but here are a few tips to getting started with local SEO:

1. Keyword Research: To put simply, the name of the game is giving Google a friendly nudge to say, “Hey, look at me, I’m right here!” You see, when a hungry tummy types in “best restaurant near me,” your restaurant’s website or Google Business Profile should be ready to sashay onto their screens like a digital superstar. The definition of keyword research, from our SEO agency, is the effort of identifying relevant keywords that local users are typing into the search bar when looking for products and services in their area. Our SEO team is diligent in thoroughly performing keyword research to provide relevant keyword lists that cater to both your customers and search engines.

2. On-Page Optimization: This task when under the spotlight of local SEO takes the brainpower of a creative mind. On-page optimization is the act of making the best of the content you upload to your website. Ways to implement on-page optimization in your local SEO strategy is to add location-specific keywords throughout web content and backend elements, such as title tags. For example, taking a service webpage and crafting the content to be compelling enough for the user to appreciate but correctly optimized for search engines.

what is local seo

3. Google My Business (GMB) Listing: Creating and optimizing a Google My Business profile is essential to local SEO. This profile displays accurate and up-to-date information about your business, including your geographic location, address, contact details, operating hours, and customer reviews.

4. NAP Consistency: Ensure consistency across the vast digital landscape about your business’s name, address, and phone number (NAP). Across all online directories, including local listings, review sites, and social media platforms, the information about your business should be updated and accurate.

5. Online Reviews and Ratings: Encouraging customers to leave reviews on platforms like Google, is crucial to showing the credibility of your business. Consumers want to work with a business they trust and connect with. Online reviews are a branch of word-of-mouth, promoting the authority and relationship qualities of your business to other locals you serve.

6. Local Citations: This local SEO task works to build a strong online presence for your business by listing the business’s NAP information on reputable local directories and citation sites. These citations help search engines verify the business’s location and legitimacy. Sharing information across the digital landscape makes it easy to get lost in the woods, but our expert SEO agency in Colorado Springs knows just the directories and sites to add your business to.

7. Website Localization: It’s in the name: Local SEO. Be sure your website has location-specific landing pages to tell search engines about your geographic location. Then, the search engine will learn that your business will address the needs and preferences of local customers. This can include adding local keywords throughout your site, mentioning nearby landmarks or neighborhoods, and providing locally relevant content. 

8. Local Link Building: Establishing relationships with local businesses, organizations, and influencers can take your business’s website to the mountain tops of a search engine results page. Obtaining backlinks to your business’s website improves the authority and visibility of your business in local search results, which is the ultimate goal of local SEO.

9. Mobile Optimization: If your website is not optimized for mobile devices, you may have a problem. The majority of today’s modern digital users are on mobile devices so if your website does not look good or load fast on a smartphone, you won’t gain any web traffic. Also, think of your own habits of searching for a store near you. Are you sitting at your kitchen table using a desktop to find a restaurant near you or are you sitting in a parking lot with your smartphone in hand? A significant portion of local searches are performed on smartphones and tablets.

Local SEO in Colorado Springs

It’s like a makeover for your website, highlighting the benefits your business provides to your local community using tasks like keyword research, on-page optimization, and more. Be sure to not forget those shining online reviews and ratings that make your business sparkle like stars in the dark sky.

Local SEO isn’t only about being seen in the vast landscape of the internet – it’s about getting the right kind of attention. That’s right, we’re talking about targeted traffic. These are the folks who are ready to work with you because they’re on the hunt for something exactly like what you’re dishing out in their local area. And hello, increased website traffic! When your business becomes the talk of the local town, your website becomes the ultimate hotspot. This means more clicks, more calls, more appointments – and of course, more relationship building in your community.

So, my fellow local small business owners, remember that local SEO isn’t just about getting noticed – it’s about becoming the queen bee of local searches.Ready to rock that local SEO game? Get in touch with the fierce and fabulous SEO agency at Mountain Air Marketing! We are armed with strategies that’ll make your business shine brighter than a shooting star.

1 Comment

  • Rachel Ramirez

    This article highlights the significance of a tailored SEO strategy for small businesses. Partnering with an SEO agency near me can be a game-changer, as they provide specialized expertise to boost online visibility and drive organic traffic. A crucial read for small businesses looking to thrive in the digital landscape.

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