SOCIAL MEDIA IS NOT ABOUT IMPRESSING, IT'S ABOUT IMPACTING
We’ve already said the internet is like a mountain wilderness but what does that mean for social media?
Instead of relentlessly screaming from the mountain tops to tell people about your business, use social media to make meaningful conversations and build a community around your brand. Using social networking platforms as a business gives your audience an inside perspective of who you are to better foster engagement and grow brand awareness. Our Social Media Management works precisely to do just that for your company.
Especially during the pandemic, people took to online platforms to keep up with friends, family, news, online shopping and more. You want to be where your customers are, right? Social media is no doubt going to continue to define success in your business.
ur efforts in social media are built around helping your business not only sell, but give value to consumers. With the new shopping features on platforms like Instagram and Facebook, it is becoming easier for users to make purchases. But it is still crucial to provide engaging, informative, and relatable content to users so your profiles remain at the forefront of those picky algorithms. People love to see the individuals behind a company name, no matter how big or small the business is.
Social media is the perfect place for you to humanize your business and draw interested customers straight to your website. By posting valuable content on social media, you can connect with your customers in a human-like way rather than repeatedly pitching sales to them. The better connection you make with social media users, the more likely they are to visit your website to learn more, find your store if you have one, and think of you when they’re ready to make a purchase. That’s what building a brand community is all about.
of people use social media to research businesses before making a purchase.
of the total global population is on social media. (Kepios, October 2022)
of Americans use social media.
Why should I invest in social media?
We get it - it can be hard to pay for something and not hold a tangible object in return. But when you invest in social media through our professional services, you gain quality content and purposeful strategies that eventually will give you profitable results. Social media is a place to show the face of your business, which is priceless for consumers. Social media management allows you to:
Boost brand loyalty and engage with your current audience.
Find new customers.
Provide support to customers and build your reputation.
Teach, educate and inform customers about new products or services.
Drive a specific call to action with the goal of generating more leads and revenue.
Which social media platform(s) should I use?
Short answer: it depends. It’s all about determining which platform will give you the right exposure with the right audience. We focus on these core social platforms- Facebook, Instagram, Twitter, and Pinterest, but occasionally will extend our support to additional platforms on a case by case basis. We recommend launching 1-2 social media platforms to start and focus on doing them really well. There’s no use in spreading yourself thin across multiple platforms and failing to reach your audience on each one.
Our social media management roadmap will help identify who your ideal customer is, then we continue our journey from there. Identifying your target audience will lead us on the path to the appropriate social platform. Don’t worry, we take care of all the analyzing, comparing, researching and more in this step. But we make the decisions together.
How often should I post?
It’s all about balance. If you don’t maintain an active presence on your social media profiles, customers are likely to choose another business when searching for products and services. But, posting too often will leave your followers feeling overwhelmed and give you a negative reputation. Do this for too long and they’ll unfollow you. Luckily, we have strong experience and insights to posting on social media for our clients who all range in a variety of industries. We have years of testing social media methods and strategies that will be tailored to your business’s needs. Understanding social media is an ever-changing landscape is the first step, the second is to keep up with algorithm updates, new tools, and so much more. Quality will always win over quantity in social media marketing.
What type of content do you create?
We create a variety of different types of content depending on your industry and business goals. This can include testimonials, before/afters, behind the scenes, blog posts, user-generated content, educational graphics, videos, stories, and more. Every piece of content we create has a specific purpose in our overall strategy.
Are you posting for me?
Yes. Content will never be published to your profiles without your stamp of approval. After approving your monthly content, our team will schedule out your content, under your handles, as you!
What metrics should I measure?
Impressions – The growing number of people who see your brand on social media.
Engagement – The people joining the conversation and sharing your posts.
Mentions – How often people talk about your business or brand.
Link Clicks – How many people click through to your website.
Followers – How many people are in your immediate social networks and your growth rate.
Working with us for social media
management
is a team effort.
Imagine not even having to think about social media on a daily basis. We can make that happen.
We help manage business social media accounts and have a variety of packages to choose from depending on how aggressive you want to be with your strategy.
To work this strategy, we develop monthly and quarterly tactics for your presence on Facebook, Instagram, Twitter, and/or Pinterest. Each of our clients gets their own branded roadmap in which we fine-tune our social media strategies and align them with your small business. Through a mix of post copy and graphics, photos and video creation, hashtag research, target segments, audience development, competitor analysis, and more, our goal is to establish your social media presence. Our Social Media Experts delve into what’s trending, algorithm updates, engagement, and the many other aspects of doing social media right. This digital landscape is ever-changing but you can leave the meticulous bits and pieces of social media to us!