Google Ads that Actually Work
When it comes to Google Ads, we don’t just dabble—we dominate. From precise keyword targeting to smart budget allocation and ad copy that converts, we’ve built a reputation for running campaigns that deliver real results.
We’re not just pushing buttons—we’re strategic, data-driven, and obsessed with performance. Our team monitors campaigns daily and delivers clear, concise monthly reports so you always know what’s working (and why). Simply put, we’re badasses at what we do—and this case study is proof.
Client: Sells bedding products that solve common sleep problems.
Their goal: Maintain a 2-3x ROAS, while scaling their business online.
How we helped: Our team has implemented a multi-platform campaign across YouTube, Google Shopping, Google Search, and Display ads to generate an average of 700 purchases per month. Through creative adjustments, advanced keyword bidding, and seasonal campaigns, our team has grown Client total conversions by 35%, and increased conversion value by 165% when compared to the 2023 Q1 period.
Client: Local appliance repair company.
Their goal: Increase appointment bookings through phone calls in the home appliance industry.
How we helped:
This client leverages both Google Ads and Google Guarantee, giving us the flexibility to shift budget toward whichever platform is performing better. Currently, Google Ads is delivering exceptional results.
90-Day Performance Comparison:
- 137% increase in total conversions (128 vs 54)
- 52 phone calls (vs 31)
- 76 online bookings (vs 16)
- 97% increase in search conversion rate (12% vs 6.1%)
- 66% decrease in cost per conversion ($63 vs $188)
Client: A local business that serves the home improvement industry.
Their goal: Rank above competitors, generate leads through form fills on their website, and increase phone calls.
How we helped: Utilizing the data gathered in previous campaigns, our team optimized their new ads to create a more personalized experience for each user with ads that are highly relevant to their search query. Through keyword data analysis, decisive location targeting, competitor research, and ad copy uniquely suited to the user, Client saw an 85% increase in phone calls and a 134% increase in form fills in the past 30 days (April 2024) compared to the previous period.
Client: A local home service business in a highly competitive, seasonal industry.
Their goal: Outrank competitor’s ad placements, obtain jobs over $5,000, and increase phone call leads.
How we helped: After careful local analysis, our team strategized a unique advertising approach that has resulted in 41 qualified leads in an 8-week period. Client is now fully booked out for the next two months ahead and hired additional staff members to manage the influx of leads.
Recent Monthly Report Highlights
Home Improvement Industry - 30 Day Report
1,576 Clicks (+148.97%)
Click-Through Rate (CTR): 4.67%
Conversion Rate: 10.52% (+343.96%)
22 Phone Calls From Ads (+633.33%)
8 form submissions
Tourism Industry - 30 Day Report
6,720 clicks for an average cost per click of $0.72
321 Confirm Purchase Conversions
118 phone calls from ads (+14.56%)
28,536 Total Conversion Actions
Local Landscaper- 30 Day Report
132 clicks on search ads
Click Through Rate: 3.54% (down from 5.72%)
11 phone calls from ads (up 175%)
8 lead form submissions
22 Google Guarantee calls
Beauty & Wellness - 30 Day Report
594 clicks (+17.16%) for an average cost-per-click of $2.51 (-14.63%)
5.71% Click-ThroughRate—a strong engagement indicator, with search CTR at 10.79% (industry avg: 2.41%) and Performance Max CTR at 3.98% (industry avg: 1.19%)
32 lead forms (+31.82%)
22 phone calls (+144.44%) and 6 additional phone calls from the website after clicking an ad (+20%)
Overall conversions (lead forms + phone calls) were up by 19.44% — with 43 total conversions in April compared to 36 in March.
Construction Industry- 30 Day Report
$1,396.51 spent out of $1,500 budget
21 charged phone calls (+31.25%) for an average cost-per-lead of $66.50
345 clicks on your ad (+14.24%)
2,367 impressions (+13.80%)
Home Improvement Industry - 30 Day Report
87 calls and 8 form submissions (+21.32%)
41% increase in conversions.
237 clicks at an average $4.33 cost per click.
Custom Truckbed Camper Manufacturer - 30 Day Report
- 3,359 clicks (+22.06%) for an average cost-per-click of $1.25 (+7.21%)
- 6.04% click-through rate (CTR)—slightly down due to the introduction of the Performance Max campaign, but still outperforming industry averages. down from the previous month, which was to be expected with the introduction of the Performance Max campaign, with Search CTR at 16.65% (industry avg: 4%) and Performance Max CTR at 3.26% (industry avg: 1.19%).
- 10 purchases tracked (+100%)
- 18 account registration forms (+63.64%)
- 32 contact us forms (+39.13%)
Wellness and Beauty - 30 Day Report
424 clicks for an average cost-per-click of $0.79
2.18% click-through rate—nearly double the industry average of 1.19%, showing strong ad engagement.
19 lead forms
2 phone calls
4.48% Conversion Rate—well above the industry average of 1.83%, highlighting strong campaign performance.